Launching the Russian Yachting Federation site

In August 2014 our agency implemented a part of a huge project for rebranding of the Russian Yachting Federation - we have launched a new website of the Federation, which is available at www.rusyf.com.

The very idea of creating the site was an integral part of the new Federation and our approach to its implementation was very serious. To solve the main problem, the popularization of sailing, we have created a truly unique information and service resource, which will represent the Russian Yachting Federation.

Now anyone can read the news, divided by sections, watch sailing video channel, register for all activities of the Federation and competitions online, pay for membership and communicate with the sailing community on the forum. And this is just the beginning, dozens of unique services are still under development.

This huge work was done with the involvement of a large team working on the project development, design, development of services, programming. The site obviously would not be so thought out, if such experienced digital expert as Alexander Pavlovich, a specialist who previously developed sites and applications for Beeline company, had not been invited to the team.

All useful services and solutions for the site design were developed in line with the marketing strategy of the Federation, which once again defines our overall approach to implementing projects.

After launching the site, the number of visitors has increased more than 2 times as compared to the same periods of the old site. This proves once again that one wants to return again and again to the site where every detail is thought out.