New office of the Russian Yachting Federation

Beginning of the year 2014 was marked with another great event for the Russian Yachting Federation and ViMarketing! - opening of a new Sport Marketing Office.

After rebranding it became clear that this new residence of the Federation should be quite different: stylish, modern, comfortable, spacious and should represent the new brand.

The Federation staff was very lucky with the location of the new office: Sport Marketing Office is located in the very heart of Moscow, in Vetoshny lane. And now, when territorial aspects were identified, there came up the problem of new office outfitting according to the new brand standards.

This unusual and very creative task was set for the strategic marketing partner of the Federation, Kate Malysheva, ViMarketing! Agency's owner.

"The space was never before equipped as an office, - Katya recalls. - It used to be a cafe, and I had to create work places and comfortable negotiation rooms there. I have to say that it was one of the most interesting design problems, and, keeping in mind rave reviews of our guests, I was perfectly able to solve it. Our most important achievement is that the style and spirit of the office fully correspond to the new brand of the Federation."

The new premises were equipped with work places, 2 boardrooms and office for the President of the Federation. A special role was paid to beauty and arts: the whole office is filled with sailing souvenirs and books, inspiring photos of the world's largest regattas, as well as with true masterpieces of art - the rooms are decorated with Splashes project paintings.