Brand Agency

Opening LillaPois shop in Russia

The long-awaited opening of the first LillaPois cosmetics shop in Russia took place. The event was organized by ViMarketing! agency.

The shop is located in the Troika shopping center. The ceremony began with speeches by key executives of the company, Eric Didiedefress and Andre Pole, and took place in the atmosphere of beauty and style. The final act of the event was the traditional ribbon cutting and beginning of sales, which proved to be doubly enjoyable for the first customers due to the gifts for purchase from the major brands.

The shop refers to the drogerie format and belongs to the French Auchan Retail network. Russia became the second country after Italy to welcome the shop. LillaPois is selling care products, cosmetics and perfumery. The floor space is 200 square meters with the range of 7.5 thousand items.

The LillaPois store chain was launched in 2014 in Italy. It cooperates with such cosmetic companies as Greenland, Garnier, L'Oreal Paris, Maybelline, Pupa, I Provenzali and others, as well as sells care products for clothes, shoes, jewelry, furniture and home.

We express our special gratitude to the customer for the teamwork, effective communication and support of creative ideas of the agency.