Brand Agency

Packaging for a major Russian confectionary company

ViMarketing! has developed a series of New Year's packaging for the major Russian confectionery holding United Confectioners, which includes such factories as Krasny Oktyabr, Babaevsky, Rot Front and many others. The distinctive features of the project are the form and New Year's drawings that convey the atmosphere of magic and celebration. The packaging is made of cardboard and metal. Metal lanterns are real candlesticks that will please both children and adults for many years. The design allows to put candles inside and create the New Year and Christmas atmosphere in your home or country house. With rustling candy wrappers and the magic of beauty, the package like this will touch feelings of everybody, present a lot of pleasant emotions and be very functional. This is a perfect example of how a box of candy may find its place in the interior. The team of our agency was inspired by the things we have in our homes, which we treat with special warmth and which we link with the New Year and Christmas. We are very pleased that we have managed to create such a beautiful and atmospheric project with original approach to, one would think, simple packaging solutions.