ViMarketing! Agency became the marketing partner in designing of the final stage of the most valuable yachting competition in Russia - National Sailing League in Sochi. For the company it was the first experience of branding for a large-scale sporting event.
The final stage took place at Sochi Grand
Marina - one of the most beautiful places in the city. All media on the coastal
area from lightboxes to mooring flags, drawing and award ceremony areas, press
walls were designed, manufactured and installed by the agency. ViMarketing! has
also developed brand products, gifts for the partners and participants of the
The main challenge for the agency was to
create a brand design demonstrating the scale of the project, and to draw the
audience's attention. ViMarketing! drew on experience of such large-scale
sailing competitions as Extreme 40 and America's Cup, and that enabled it to
create the desired image. National Sailing League design demonstrated the scale
of the event as of the most valuable sailing competition in Russia. Special
focus was on branding for the sponsors, including such a major one as United Shipbuilding
Corporation, which made it possible to attract attention of new partners.