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ViMarketing! Agency has developed and implemented the project with a symbolic name "Russian House" for the Russian Yachting Federation teams taking part in competitions both in Russia and abroad. Thanks to a bright design of the project, the Russian delegates stand out against the participants from other countries.
"Russian House" is a spacious
pavilion with a flipchart, projection device, cooler, table, chairs, wi-fi,
music system, and office equipment inside it. The sportsmen meet here to hold
briefings before the competitions, to analyze the results of the day's races,
and to have a rest after a race. No turnkey solution was used during the project
implementation, all "Russian House" elements were customized by
ViMarketing! agency. The resulted construction can be easily assembled and
disassembled, and be perfectly put into Mercedes-Benz Sprinter - a branded auto of the Federation.
The vehicle of the Russian Yachting Federation is also an important branding
element designed by ViMarketing! - a remarkable logo and bright splashes on the
sides of Mercedes-Benz Sprinter catch the eye. A unique design makes the
Russian team readily recognizable - one can catch sight of it well short of a
competition site.